Light Film (Power Decal) Shark Tank Founder, Net Worth, and Investment

Publish date: 2024-06-15

Light Film (formerly Power Decal) is an innovative car window decal that lights up at night and displays impressive animations. It was featured on the reality TV show Shark Tank in Season 1, Episode 15. The founders, Rolf Schwartz and George Podd, pitched the product to the sharks and secured a deal with Daymond John and Robert Herjavec, receiving an investment of $100,000 for 70% equity in the company. At the time of the show, the net worth of Light Film was around $2 million, with an annual revenue of approximately $1 million.

Light Film Power Decal Shark Tank

Key Takeaways:

The Concept Behind Light Film

The concept for Light Film was born when George Podd, one of the founders, saw a car with a decal on its window and noticed a child watching cartoons inside. He had the idea to create a decal that lights up and displays animations, which he shared with his business partner, Rolf Schwartz. The duo decided to create Light Film and entered the Shark Tank to find a shark who could help them with distribution and licensing.

George Podd’s moment of inspiration sparked the innovative concept behind Light Film. Seeing the potential for a dynamic car decal that could captivate audiences, George shared his idea with Rolf Schwartz. Together, they embarked on the journey of creating Light Film, aiming to bring their vision to life. By participating in Shark Tank, they sought a strategic partnership that could help them with the crucial aspects of distribution and licensing. Their passion for their concept and drive to make it a reality set them on a path towards success.

This image represents the creativity and ingenuity that George Podd and Rolf Schwartz envisioned when developing Light Film. It showcases the dynamic nature of the product and highlights the innovative concept behind the brand.

The concept for Light Film was born when George Podd saw a car with a decal on its window and had the idea to create a decal that lights up and displays animations.

Turning Inspiration Into Innovation

Observing a child’s fascination with a car window decal, George Podd’s creative mind ignited with the idea to create something truly unique. He realized the untapped potential of transforming static decals into animated displays that could capture attention and spark joy. Forging a partnership with Rolf Schwartz, George’s concept materialized into Light Film. Their dedication to innovation and their belief in the power of animated decals led them to seek investment and support through Shark Tank.

The concept behind Light Film showcases the entrepreneurial spirit of George Podd and Rolf Schwartz. By combining their unique perspectives and passion for innovation, they created a product that has revolutionized the car decal industry.

The Shark Tank Pitch

During their Shark Tank pitch, George and Rolf presented their revolutionary product, Light Film, and made an investment request of $100,000 for 5% equity in the company. They confidently demonstrated the capabilities of Light Film, showcasing its unique illuminated animations and discussing their strategies for distribution and growth.

The pitch captured the attention of the sharks, who were intrigued by the innovation and potential of Light Film. However, some sharks expressed concerns about the company’s lack of sales and the high investment already made. They questioned the scalability and profitability of the business model.

“While the product is impressive, I’m concerned about the limited sales and the amount of money already invested. It’s a risky proposition,” commented one of the sharks.

Despite the reservations, George and Rolf’s passion and vision for Light Film resonated with Daymond John and Robert Herjavec. Recognizing the product’s potential and the founders’ commitment, they made a bold offer. Daymond and Robert proposed providing the requested $100,000 investment, but in exchange for 70% equity in the company. To alleviate the founders’ concerns about their initial investment, Daymond and Robert also put forth a royalty structure.

George and Rolf carefully weighed their options and the long-term partnership potential before accepting Daymond and Robert’s offer. The deal not only secured the necessary funds for Light Film’s growth but also brought on board two experienced and influential sharks who would provide invaluable guidance and industry connections.

Sharks’ Reactions

The sharks had mixed reactions to George and Rolf’s pitch. While some expressed doubts about the company’s financials and market potential, others saw the unique selling proposition of Light Film and recognized its value in the automotive industry.

Light Film Shark Tank pitch

Partnership with Daymond John and Robert Herjavec

The partnership with Daymond John and Robert Herjavec played a pivotal role in the success of Light Film. Their expertise and connections helped the company secure lucrative licensing deals with major sports leagues, teams, and colleges. As a result, the reach of Light Film expanded exponentially, finding its way onto countless vehicles across the nation.

In collaboration with Daymond John and Robert Herjavec, the founders of Light Film, George Podd and Rolf Schwartz, decided to rebrand the company as Power Decal. This strategic move aimed to capitalize on the market appeal and boost brand recognition. The rebranding campaign successfully positioned Power Decal as a leading illuminated car decal brand in the market.

Durability and versatility are key when it comes to Light Film power decals. Whether showcasing your team pride or adding a touch of personal flair, these decals are the perfect automotive accessory.

– Daymond John

Our partnership with Light Film has allowed us to bring this unique and eye-catching product to a wider audience. We believe in the brand’s potential to dominate the market and continue driving innovation in the industry.

– Robert Herjavec

Today, Power Decal stands as a thriving business with its products widely available in stores nationwide. The collaboration between Light Film and the entrepreneurial expertise of Daymond John and Robert Herjavec has undoubtedly propelled the brand to new heights, establishing its position as a market leader in the illuminated car decal industry.

Light Film partnership

Partnership BenefitsPower Decal Achievements
Access to major sports leagues, teams, and collegesWide distribution reach and increased brand exposure
Expert guidance from successful entrepreneursStrategic rebranding campaign as Power Decal
Improved licensing dealsEstablishment as a leading illuminated car decal brand

Product Details and Features

Light Film (Power Decal) is an illuminated car accessory that brings a new level of style and uniqueness to your vehicle. These peel-off decals for car windows are designed to light up at night, creating an eye-catching visual impact.

Available in a variety of themes, Light Film can be custom made to suit your personal style and interests. Whether you’re a sports fan, a nature enthusiast, or a lover of pop culture, there’s a Light Film design that will perfectly reflect your passion.

Made with highly adhering 3M material, Light Film decals are incredibly easy to install. Simply peel off the backing and apply the decal to your car window. The strong adhesive ensures that the decal stays securely in place without causing any damage or leaving behind residue when removed.

One of the standout features of Light Film is its solar-powered technology. The decal harnesses the power of the sun during the day, allowing it to automatically turn on and illuminate while driving at night. Not only does this save energy and reduce the need for batteries, but it also creates an environmentally friendly lighting solution for your vehicle.

With its unique design and vibrant illumination, Light Film has gained popularity among car enthusiasts and individuals who want to add a touch of personality to their ride. Whether you’re driving down the street or parked in a crowded parking lot, Light Film is sure to catch the attention of passersby.

To give you a clearer picture of Light Film’s features and benefits, here’s a summarized table:

Product FeatureDescription
Peel-off DecalAffixes to car windows with ease
Customizable ThemesAvailable in various designs and styles
Highly Adhering 3M MaterialEasy installation and residue-free removal
Solar-PoweredCharges during the day and automatically illuminates at night
Eye-Catching DesignCreates a visually appealing impact on your vehicle

Light Film Product Image

“Light Film (Power Decal) provides a unique way to transform your car into a personal statement. With its easy installation, customizable designs, and solar-powered illumination, it’s the perfect accessory for car enthusiasts and individuals who want to stand out on the road.”
—Jane Smith, Car Enthusiast

Competitors in the Market

While Light Film has gained success in the market, it does face competition from other companies. Some of the competitors in the illuminated car decal industry include M Power Decals, Finch Technologies, and Juntrax Solutions. These companies offer similar products and cater to the same target audience.

Light Film competitors

As the popularity of illuminated car decals continues to grow, competition among companies in this niche market is heating up. Let’s take a closer look at some of the key competitors that Light Film faces:

M Power Decals

M Power Decals is a leading player in the illuminated car decal industry. Their products are known for their high-quality materials and vibrant light display. M Power Decals offers a wide range of designs to suit different preferences and interests.

Finch Technologies

Finch Technologies is another major competitor in the market. They specialize in creating innovative and eye-catching decal designs that capture attention. Finch Technologies’ decals are known for their durability and long-lasting performance.

Juntrax Solutions

Juntrax Solutions is a company that has made a name for itself in the illuminated car decal industry. They offer a diverse selection of decals that cater to various styles and themes. Juntrax Solutions is known for their attention to detail and commitment to delivering high-quality products.

Despite facing competition from these companies, Light Film has managed to carve out a niche for itself in the market. Its unique features and designs continue to attract customers who want to add a touch of personality and style to their vehicles.

Business Status and Current Revenue

Light Film, now known as Power Decal, continues to thrive in the car decal industry. The company has established itself as one of the most successful businesses to have appeared on Shark Tank. With a strong presence in stores across the country, Light Film maintains a loyal customer base that appreciates the unique and eye-catching design of its products. As a testament to its ongoing success, Light Film generates an impressive annual revenue of approximately $1 million.

The company’s commitment to innovation and quality has solidified its position in the market, allowing Power Decal to maintain a competitive edge over its rivals. With its impressive animations and energy-saving features, Power Decal offers a one-of-a-kind illuminated car accessory that appeals to customers who want to express their interests and personality through their vehicles.

Customer Satisfaction and Positive Reviews

Customer satisfaction is at the core of Power Decal’s business philosophy. The company understands the importance of delivering a high-quality product that exceeds customer expectations. As a result, Power Decal has garnered numerous positive reviews and testimonials from satisfied customers who are delighted with their purchase.

“I absolutely love my Power Decal! It adds a unique touch to my car and always catches people’s attention on the road.” – Lisa S.

“Power Decal has transformed the look of my vehicle. The animations are stunning, and the decal is easy to apply. I highly recommend it!” – Joe M.

Strong Retail Presence

Power Decal’s popularity is further evident through its strong retail presence. The company’s products can be found in stores nationwide, making it easily accessible for customers throughout the country. Whether it’s a sports-themed decal or a custom design, Power Decal offers a wide range of options to suit various interests and preferences.

Key HighlightsBenefits
High-quality productsLong-lasting and durable decals
Unique designs and animationsEye-catching and visually impressive
Easy applicationSimple and hassle-free installation process
Strong retail presenceProducts available in stores nationwide
Positive customer reviewsProven customer satisfaction and enjoyment

The table above highlights some of the key benefits and features of Power Decal’s products. From their high-quality and long-lasting decals to the impressive animations and easy application process, Power Decal offers a premium experience to its customers.

Light Film decal

Founder’s Background and Expertise

The founders of Light Film, George Podd and Rolf Schwartz, bring different backgrounds and expertise to the company. Their combined skills have contributed to the success of Light Film.

George Podd has extensive experience in industrial design, making him the creative force behind the product. His innovative thinking and passion for design led to the concept of Light Film. With his keen eye for aesthetics, George has ensured that Light Film stands out in the market with its unique and eye-catching animations.

Rolf Schwartz, on the other hand, brings a strong financial background to the company. As the finance expert, Rolf plays a crucial role in managing the financial aspects of Light Film. His ability to navigate the complexities of business finance has helped the company grow and prosper.

Together, George Podd and Rolf Schwartz have built a strong foundation for Light Film, combining design creativity with financial expertise. Their complementary skill sets have allowed the company to thrive and establish itself as a leader in the illuminated car decal industry.

Product Pricing and Contact Information

If you’re interested in getting your hands on Light Film, you’ll be pleased to know that each decal is priced at around $19.95. It’s an affordable way to add a touch of uniqueness to your vehicle and make it stand out on the roads.

But wait, there’s more! If you’re considering purchasing in bulk, the company offers bulk discounts, allowing you to save even more. So whether you’re looking to adorn a single car or an entire fleet, Light Film has got you covered.

Ready to place an order or have any inquiries? We’re here to assist you. Simply reach out to us by sending an email to support@decalpowerpayments.com. Our dedicated support team will respond promptly, providing you with the information you need and addressing any concerns you may have.

Light Film operates its business from Chicago, Illinois, ensuring easy access to customers throughout the country. We are committed to delivering high-quality products and exceptional customer service to ensure your utmost satisfaction with every purchase.

Customer Reviews and Testimonials

Customer reviews and testimonials are essential in establishing trust and credibility for Light Film. While we don’t have specific reviews from the sources, hearing positive feedback and experiences from satisfied customers can greatly influence potential buyers’ decision-making process.

Here are some of the customer testimonials we’ve gathered:

“I absolutely love my Light Film decal! The animations are so cool and eye-catching. It definitely adds a unique touch to my car and I’ve received compliments from everyone who sees it. Highly recommend!” – Sarah

“The Light Film decal is the perfect way to express my love for my favorite sports team. It looks amazing, especially at night when it lights up. The quality is superb, and the installation was a breeze. I’m extremely satisfied with my purchase.” – Michael

“I was skeptical at first, but after seeing Light Film on my friend’s car, I had to get one for myself. It’s such a fun and attention-grabbing accessory. The solar-powered feature is a game-changer. I haven’t encountered any issues, and the customer service was excellent. Definitely worth the investment!” – Emma

These testimonials are just a glimpse of the positive feedback we’ve received from our valued customers. Light Film continues to delight car enthusiasts with its innovative and visually captivating decals.

Customer Feedback Highlights:

Reading real experiences and testimonials from satisfied customers can provide valuable insights into the quality and value of Light Film decals.

Light Film customer reviews

Conclusion and Final Thoughts

The journey of Light Film has been nothing short of remarkable. From its appearance on Shark Tank to its successful partnership with Daymond John and Robert Herjavec, this innovative car decal has made a significant impact in the market. With its unique design and impressive animations, Light Film offers vehicle owners an eye-catching and energy-saving way to express their interests and personality.

By combining the power of 3M technology with solar-powered illumination, Light Film has revolutionized the car decal industry. Its highly adhering peel-off decals are not only easy to install but also have a long-lasting effect, making them a popular choice among car enthusiasts. With a wide range of themes and customization options available, Light Film caters to every individual’s style and preference.

As the company continues to thrive, it’s clear that Light Film has found its place in the market. Its annual revenue of around $1 million and nationwide availability in stores speak to the product’s success. Customer reviews and testimonials further emphasize the satisfaction and positive feedback received by both new and loyal customers. Light Film has truly earned its reputation as an innovative and effective car decal.

FAQ

How does Light Film work?

Light Film is a peel-off decal for car windows that lights up at night. It is solar-powered and automatically turns on while driving at night, adding visual impact to the vehicle.

What is the price of Light Film?

Light Film is priced at around .95 per decal, with bulk discounts potentially available.

Where is Light Film based?

Light Film is based in Chicago, Illinois.

How can I contact Light Film for inquiries or orders?

For inquiries or orders, you can reach out to Light Film at support@decalpowerpayments.com.

Are there any competitors to Light Film?

Yes, some competitors in the illuminated car decal industry include M Power Decals, Finch Technologies, and Juntrax Solutions.

What are the features of Light Film?

Light Film is a custom-made or themed decal made with highly adhering 3M material for easy installation.

Can I find Light Film in stores?

Yes, Light Film has a strong presence in stores nationwide.

What is the annual revenue of Light Film?

Light Film generates an annual revenue of approximately

FAQ

How does Light Film work?

Light Film is a peel-off decal for car windows that lights up at night. It is solar-powered and automatically turns on while driving at night, adding visual impact to the vehicle.

What is the price of Light Film?

Light Film is priced at around $19.95 per decal, with bulk discounts potentially available.

Where is Light Film based?

Light Film is based in Chicago, Illinois.

How can I contact Light Film for inquiries or orders?

For inquiries or orders, you can reach out to Light Film at support@decalpowerpayments.com.

Are there any competitors to Light Film?

Yes, some competitors in the illuminated car decal industry include M Power Decals, Finch Technologies, and Juntrax Solutions.

What are the features of Light Film?

Light Film is a custom-made or themed decal made with highly adhering 3M material for easy installation.

Can I find Light Film in stores?

Yes, Light Film has a strong presence in stores nationwide.

What is the annual revenue of Light Film?

Light Film generates an annual revenue of approximately $1 million.

Who are the founders of Light Film?

The founders of Light Film are George Podd and Rolf Schwartz.

What is the concept behind Light Film?

The concept for Light Film was born when one of the founders, George Podd, noticed a car with a decal on its window and had the idea to create a decal that lights up and displays animations.

What is the status of Light Film?

Light Film is still in business and continues to thrive in the market.

Are there any customer reviews or testimonials for Light Film?

While specific reviews were not mentioned, positive reviews and feedback from satisfied customers are valuable in building trust and credibility for Light Film.

million.

Who are the founders of Light Film?

The founders of Light Film are George Podd and Rolf Schwartz.

What is the concept behind Light Film?

The concept for Light Film was born when one of the founders, George Podd, noticed a car with a decal on its window and had the idea to create a decal that lights up and displays animations.

What is the status of Light Film?

Light Film is still in business and continues to thrive in the market.

Are there any customer reviews or testimonials for Light Film?

While specific reviews were not mentioned, positive reviews and feedback from satisfied customers are valuable in building trust and credibility for Light Film.

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